PVC Express Newsletter
Spring '08

The Earthwise Vinyl Window Group celebrates “Earth Week”

We at PVC Industries Inc. are pleased to announce that our window alliance (one of the biggest in the U.S.) will be celebrating “Earth Week”. While some people will be trumpeting just one day, our window and door alliance will have a week long celebration. Hopefully this awareness and recognition of a major problem (climate change) facing all of us, will help ease the problem. You can go to earthwisewindows.com to see all of the fabricators taking part in the Earthwise Window Group trying to help our environment.
“Earth Week” Agenda by day

Monday: Kick off day April 21st
We will be handing out t-shirts to employees and customers to promote how we build earth friendly windows and doors that don’t require cutting down trees to make our products. We will also discuss and educate them on how energy efficient our products really are.

Tuesday: Earth Day April 22nd
Official Earth Day!! Promoted by www.earthday.org. As a group that day, our main focus will be recycling and how as a group we can do a better job of recycling at our individual plants. Each manufacturing plant on that day will sign a pledge to recycle the following items – Vinyl, Glass, Aluminum, Cardboard and Paper. Some of our Earthwise members are currently doing a “Waste Audit” of their plants and will share what they have learned with the rest of the group.

Wednesday: Safety Day April 23rd
Safety committee’s will be formed in all plants if they don’t already have one. A safety meeting with all employees will take place discussing the importance of safety in the workplace and their safety record. Environmental safety issues will also take place along with how that plants foot print will affect their company’s future.

Thursday: Low-E Day April 24th
All of the Earthwise member fabricators will only make windows and doors with Low-E glass in them. We as a group will calculate the total number of windows and doors produced by the group than we can calculate the total energy savings to the end user. Saving the consumer thousands of barrels of oil.

Friday: Arbor Day: April 25th
Our goal is to plant 1000 trees in the U.S. Each member will purchase a tree for every employee they have. You can go to arborday.org/shopping/giveatree/list.cfm , by using this program a tree is planted in a national forest for you. If you wish to plant a tree yourself you can do that as well.

7 reasons you should be using
the Earthwise name.
Earthwise is one of only four window fabricating manufacturers to receive this prestigious honor.
Brands like Andersen, Pella, and Marvin do not carry the Good Housekeeping Seal; neither does the likes of Silverline, Simonton or Phillips. The Good Housekeeping Seal has always been deemed a mark of superior quality and product excellence. Now the Earthwise Windows that you sell provide this quality assurance for your customer.
Why is the Good Housekeeping Seal so significant to your sales strategy? Just examine the facts about the Good Housekeeping Approval.


1. The Good Housekeeping Seal is second only to the recommendation of family and friends in persuading a consumer to buy a product.

2. The Good Housekeeping Seal is the most recognized consumer emblem in America. It out ranks the emblems of the American Heart Association, FDA, Better Business Bureau, and Energy Star.

3. 94% of all consumers recognize the seal, and 88% of those understand it as a mark of quality and superior performance in a product.

4. When choosing two brands that are similar in price and features, 81% of consumers would buy the product bearing the Good Housekeeping Seal.

5. Regardless of price difference, a brand that bears the seal achieves increases in sales over like brands without the seal.

6. The Good Housekeeping Seal has been continuously recognized as a mark of quality and performance for over 120 years.

7. The Good Housekeeping Seal is the number one third party warranty in America. It guarantees product satisfaction directly to the consumer.

For these reasons, the Good Housekeeping Seal should become the centerpiece in your window sales strategy. Beyond the recognition of your company and even the Earthwise Window brand awareness,
the Good Housekeeping Seal gives value to the Earthwise Windows you sell, assurance of trust to your company, and the strongest reason why a customer will buy from you!
Earthwise Window is proud to bring this unequalled sales and marketing tool to you. We encourage you to use it strongly in your every sales opportunity. It is valuable, it is strong, and it can be the difference!